Amazon says it can ship items before customers order

by William M. Welch, USA TODAY

alt

Employees select and dispatch items in the huge Amazon warehouse in Peterborough, England, in this November 2013 photo. The online retailer has obtained a patent for "anticipatory shipping'' and says it has means to predict orders before they are placed. (Photo: Oli Scarff, Getty Images)


Online retail giant Amazon says it knows its customers so well it can start shipping even before orders are placed.

The Seattle-based company, which late last year said it wants to use drones to speed package delivery, gained a patent last month for what it calls "anticipatory shipping,'' the Wall Street Journal reports.

Amazon, the Journal reported, says it may box and ship products that it expects customers in a specific area will want, based on previous orders and other factors it gleans from its customers' shopping patterns, even before they place an online order.

Among those other factors: previous orders, product searches, wish lists, shopping cart contents, returns and other online shopping practices.

Amazon has worked to cut delivery times as a way of encouraging more orders and satisfying customers, such as by expanding its warehouse network and making some overnight and even same-day deliveries.

Amazon didn't estimate how much delivery time it expects to save, or whether it has already put its new system to work, the Journal reported.

"It appears Amazon is taking advantage of their copious data," Sucharita Mulpuru, a Forrester Research analyst, told the Journal. "Based on all the things they know about their customers they could predict demand based on a variety of factors."

To minimize the cost of unwanted returns, Amazon said it might consider giving customers discounts or even make the delivered item a gift.

"Delivering the package to the given customer as a promotional gift may be used to build goodwill," the patent said.



More Local

With restrictions, Jackson Street open

Traffic was being rerouted on Jackson Street around the University of West Georgia project in downtown Newnan earlier this week, but is now ... Read More


Two suspects arrested in homicides

Two suspects have been arrested and charged in Monday's double homicide on Widgeon Trail. Kenya Nneaka Sewell, 26, and Jarico Deshun Brown, ... Read More


Family, friends: Defendant is sleepwalker

Day four of the trial of Benjamin Tyler Gray for the alleged rape of a woman in Senoia saw his defense team call a DNA expert to the stand T ... Read More


Senoia Council

‘Walking Dead’ fence has to come down

The chain-link fence that has provided secure parking and storage for equipment used in the filming of “The Walking Dead” in dow ... Read More


Parent/Teacher Conferences

Ruth Hill to implement new model

Ruth Hill Elementary School was recently selected as one of 10 schools in Georgia to implement Academic Parent Teacher Teams, a new parent-t ... Read More

Defense draws judge’s ire in rape case

The trial of a Newnan man indicted for rape continued in Coweta County Superior Court early Monday. Attorneys were able to hear the testimon ... Read More