Rapper: I want to help young artists
Newnan youths looking for some relief from the summer heat (and boredom) might want to consider looking up Mizzle Enterprise on Macedonia Road.
The Urban Dictionary defines mizzle as “a type of weather between mist and drizzle; very fine, almost cloud-like rain.” Kendall Mack of Newnan has his own definition.
The young man, a Newnan High School graduate, said he sees a lot of talent in Coweta County and he wants to use his experience to help other young people get the same kinds of opportunities he had.
“I got to go overseas, I got to go to Japan and Sweden. I got to be on BET. I had my share. Now I want to give back to the community and give others those same kinds of opportunities,” he said. “You don’t have to go anywhere else. You can be right here in Newnan and still be successful.”
He said the Internet gives today’s aspiring artists a platform and networking opportunities that their hip hop forebears in the 1980s and early ‘90s could only dream about. From the time he was 9 years old Mack used the Internet to release his songs and videos. Other Coweta rappers are doing the same thing.
“I just want to help other artists out,” said Mack. Currently he is helping to shepherd the new careers of several local rappers as well as his own brother, Marquez Mack, performing under the name “Quez.”
“I want to write songs about life,” said the younger Mack, an NHS student. “My friends at school like the songs I’ve done. I’ve just got to keep doing it and never give up. My brother has helped me a lot.”
Mack said he relished his time as a young opening act for artists like Nelly, T.I., Roscoe Dash, Travis Porter, Waka Flocka, Gucci Mane, Shawty Lo, Fabo, Chris Brown and others. He also flew to New York to be a guest speaker on BET’s 106 and Park. But he said that now he wants to step back and work “behind the scenes” to “help other artists out.”
“You can’t really go by what your friends or family say is good or not,” he said. “It’s basically all about getting that one hit record. If you don’t have that hit record, it doesn’t matter what your beats are or your lyrics. You aren’t going to get any attention or feedback from a record label. You have to be lyrical, and you have to be versatile, and you have to really deliver something on the track.”
Mack said he developed a small niche because he didn’t believe in cursing and rapping about drugs and violence on his records.
“That’s just who I am,” he said. “I was trying to make a change in the industry. But most of all I just had to be myself. Nothing negative, all positive.”
While major record companies and producers charge aspiring talent exorbitant fees to evaluate new material, Mack says that’s not what his new undertaking is all about.
“Some companies will charge you 25 or even 100 dollars, and then you may not even hear back from them,” he said. “I’m not like that. I will take a look at those songs for free. We will take a listen and see what the next step needs to be.”
He said he is also looking for opening acts for his brother as he performs locally and at Atlanta venues. “I think there’s a real movement going on here, a real scene developing,” he said.
Mack said he continues to stay positive even though his own major label record deal fell through due to “management terms and agreements.”
“You cannot make it without faith,” he said. “Of course none of us are perfect, but we can move in that direction. That is why I am going to stay positive and encourage everyone else to stay positive, too.”