60 Seconds With Jessica Lynn Morgan

by Clay Neely - clay@newnan.com

alt

Photo by Clay Neely

Jessica Lynn Morgan, Bow Technician, Tradewinds


How did you get started doing this?

My dad has always been involved in archery so we’ve learned a lot of stuff together, and I also worked at Gables when I was a teenager. They had several techs that I watched and learned from. After our main bowtech left at Gables, I became the lead bowtech. I gained a big customer base in Newnan and my customers have followed me from place to place. I eventually wound up working at Dick’s Sporting Goods when Gables closed but I could only do minor bow work there. I couldn’t focus on just archery as I had to push freight, run the gun counter among my other duties. I had a nice position there but I got frustrated since I couldn’t be as hands on with my customers as I wanted to be. I ultimately wound up working here since it allowed me to do my business the way I prefered. I can be hands on with no other duties and allows me to focus on my customers completely.

What has been your biggest challenge you’ve encountered in this line of work?

When I’m super busy and backed up at work, just trying to do everything perfectly for each customer and spending that time going over it with them. Some customers just want to rush out and I want to be able to explain my work, especially with new customers. Also, during the busy season, keeping the newest greatest stuff that sells quickly is a challenge but my customers understand that it takes time. That’s why they like coming into a speciality shop. They can get what they want and knowledge. I don’t ever want an archer to learn the wrong way and shoot that way the rest of their life. It’s easier to teach the right way than repair mistakes.

What makes you the happiest about what you do?

I love getting new archers and teaching them. I wouldn’t be doing this if I didn’t love it. I have to be very mindful of what do, but it’s my own deal. I can sit back here and play my music and talk to people, exchange stories. I’ll stand here and talk for hours with customers. I have such a passion for bowhunting myself, I wish everyone could experience it.



More Business

Business Briefs

Sephora opening inside JC Penney Cosmetics retailer Sephora will be opening a 2,200 square foot location inside the Newnan JC Penney store ... Read More


Shared Wisdom

Why 'Self-Promotion' is not a crime or jerk-worthy

How do you promote yourself and your career without coming off as a pompous jerk? Is it possible to genuinely be interested in the needs of ... Read More


Smallman

How exposed are you to your competition?

Very and always. Right now as you read this someone somewhere in the World is thinking about how to get an order from one of your biggest cu ... Read More


Business People

Powers named Contractor of the Year Elaine Powers of Powers Heating & Air of Peachtree City was recently named 2015 Contractor of the Y ... Read More


No man is an island

“No man is an Island” wrote John Donne and yet too many firms – in particular those of an engineering persuasion and equa ... Read More

Attorney reflects on life of law in downtown Newnan

In life, we often look for those little telltale signs that pop up every so often. For Doug Dreyer, his popped up along the way to a job int ... Read More