60 Seconds With Jessica Lynn Morgan

by Clay Neely - clay@newnan.com

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Photo by Clay Neely

Jessica Lynn Morgan, Bow Technician, Tradewinds


How did you get started doing this?

My dad has always been involved in archery so we’ve learned a lot of stuff together, and I also worked at Gables when I was a teenager. They had several techs that I watched and learned from. After our main bowtech left at Gables, I became the lead bowtech. I gained a big customer base in Newnan and my customers have followed me from place to place. I eventually wound up working at Dick’s Sporting Goods when Gables closed but I could only do minor bow work there. I couldn’t focus on just archery as I had to push freight, run the gun counter among my other duties. I had a nice position there but I got frustrated since I couldn’t be as hands on with my customers as I wanted to be. I ultimately wound up working here since it allowed me to do my business the way I prefered. I can be hands on with no other duties and allows me to focus on my customers completely.

What has been your biggest challenge you’ve encountered in this line of work?

When I’m super busy and backed up at work, just trying to do everything perfectly for each customer and spending that time going over it with them. Some customers just want to rush out and I want to be able to explain my work, especially with new customers. Also, during the busy season, keeping the newest greatest stuff that sells quickly is a challenge but my customers understand that it takes time. That’s why they like coming into a speciality shop. They can get what they want and knowledge. I don’t ever want an archer to learn the wrong way and shoot that way the rest of their life. It’s easier to teach the right way than repair mistakes.

What makes you the happiest about what you do?

I love getting new archers and teaching them. I wouldn’t be doing this if I didn’t love it. I have to be very mindful of what do, but it’s my own deal. I can sit back here and play my music and talk to people, exchange stories. I’ll stand here and talk for hours with customers. I have such a passion for bowhunting myself, I wish everyone could experience it.



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