60 Seconds with Valerie Whittington

by Clay Neely - clay@newnan.com

alt

Valerie Whittington, owner of Bedazzled Flower Shop


In your opinion, what is that extra 'something' that your business provides that others might not?

Everyone that works here knows that we don't just sell flowers, we sell emotions. We are artists. Everything we create is an expression of an emotion. "I love you," "I'm sorry," "With deepest sympathy," "Thank you." It is an awesome responsibility we have to provide comfort at a funeral and precious memories at a wedding. We take honor, respect, and great care to do this each and every day, making each creation unique. We study all of the latest innovations and current trends and our services are highly individualized. We never send out the same thing twice. It is very important to us that the client and the recipient are extremely pleased.

What has been one of the biggest challenges you've faced as a business owner so far?

I think our biggest challenge is the preconceptions of what we do. We are not cookie cutter and we are not grocery store. We only purchase the finest quality flowers. We use the most advanced techniques in processing and our cooler is the top of the line in the floral industry. How this relates is with very long lasting and beautiful arrangements. Once people receive our flowers and understand the artwork and quality that goes into it we have a customer for life. We will work late into night quite often because life takes unexpected turns and we are depended on at the last minute. We are fortunate to have a team that cares for and supports each other, which helps us all to be the best we can be. This translates to a very successful shop and very satisfied clientele.

Do you feel that you have been able to blend your own passions with the shop?

We’re unique in many ways. Besides flowers and plants, we sell garden art. I have a full studio for pottery and glass – stained and fused. Our walls are lined with forest wallpaper and covered with tree mask. Our garden walk is full of metal sculptures from local artists and bonsai which we tend with loving care. In the summertime we have classes for stained glass as well. We love to teach and we love to share. To quote Pablo Picasso, “Art washes away from the Soul the dust of everyday life."



More Business

Shared Wisdom

Is 80 percent good enough?

Cynical as it may sound, most people do just enough to get by and rarely excel to their greatest. Yet, most business models suggest and expe ... Read More


Business Briefs

AllSpine Surgery Center opens in Newnan Dr. Shahram Rezaiamiri of AllSpine Surgery Center announces the opening of a Coweta location, which ... Read More


Catering company continues family tradition

When Jennifer Hanna noticed a lack of a catering service in Newnan, she decided to do something about it. So, in 1992, she began Contemporar ... Read More


Business Briefs

Batson-Cook, Ackerman Medical developing Newnan Centre for Health Batson-Cook Development Company announces its partnership with Ackerman M ... Read More


Owner, Key Promotions

60 Seconds with Sally Anderson

How did you get the idea to start Key Promotions? For ten years, I was in sales and management with a large construction information company ... Read More

A Passion for All Things New

Local landscape designer creates thriving business

Growing up as the youngest of seven children, Lisa McDonald was often found working outside in the yard alongside her siblings and her fathe ... Read More