60 Seconds with Valerie Whittington

by Clay Neely - clay@newnan.com

alt

Valerie Whittington, owner of Bedazzled Flower Shop


In your opinion, what is that extra 'something' that your business provides that others might not?

Everyone that works here knows that we don't just sell flowers, we sell emotions. We are artists. Everything we create is an expression of an emotion. "I love you," "I'm sorry," "With deepest sympathy," "Thank you." It is an awesome responsibility we have to provide comfort at a funeral and precious memories at a wedding. We take honor, respect, and great care to do this each and every day, making each creation unique. We study all of the latest innovations and current trends and our services are highly individualized. We never send out the same thing twice. It is very important to us that the client and the recipient are extremely pleased.

What has been one of the biggest challenges you've faced as a business owner so far?

I think our biggest challenge is the preconceptions of what we do. We are not cookie cutter and we are not grocery store. We only purchase the finest quality flowers. We use the most advanced techniques in processing and our cooler is the top of the line in the floral industry. How this relates is with very long lasting and beautiful arrangements. Once people receive our flowers and understand the artwork and quality that goes into it we have a customer for life. We will work late into night quite often because life takes unexpected turns and we are depended on at the last minute. We are fortunate to have a team that cares for and supports each other, which helps us all to be the best we can be. This translates to a very successful shop and very satisfied clientele.

Do you feel that you have been able to blend your own passions with the shop?

We’re unique in many ways. Besides flowers and plants, we sell garden art. I have a full studio for pottery and glass – stained and fused. Our walls are lined with forest wallpaper and covered with tree mask. Our garden walk is full of metal sculptures from local artists and bonsai which we tend with loving care. In the summertime we have classes for stained glass as well. We love to teach and we love to share. To quote Pablo Picasso, “Art washes away from the Soul the dust of everyday life."



More Business

Industry Spotlight

Yokogawa Corporation of America

How long has Yokogawa been in Newnan? Yokogawa Corporation of America moved its operations from New York to Newnan in 1980 and was among th ... Read More


Business Briefs

Naturopath speaking at BWFCC meeting Naturopathic Doctor Rachel Smartt will speak to the Business Women of Fayette and Coweta Tuesday, Oct. ... Read More


The importance of presence

Blue Moon owner talks vision and being available

Never forgetting who you are is always good advice. For Gay Koran, maintaining her identity has helped guide her success in the business rea ... Read More


Shared Wisdom

Elements of a Successful Campaign

From my 15 years of fundraising, listed below are lessons I have learned: FOLLOW THE PLAN Select a campaign chair--an influential, rainmaker ... Read More


Coweta celebrates Manufacturing Day

Coweta County industries and educators came together again as part of National Manufacturing Day to explore ways of promoting modern day man ... Read More

Manufacturing Day

Keeping Coweta’s workforce ready

As of early 2014, Coweta County’s manufacturers employed 5472 people. Service industries, including healthcare, retail trade, food ser ... Read More