60 Seconds With John Goodrum
by Clay Neely - firstname.lastname@example.org
What are some of the biggest changes you’ve seen over the course of your career as a pharmacist?
Technology. Also, the insurance companies that dictate whether you get a medication or not. I also think that the development of new classes of medications which have allowed people to enjoy a much longer, fulfilled life span. Older people can walk around more and have a good life. I think some people forget that it wasn’t always that way.
Did the relocation of Piedmont Hospital have any adverse affect on your business?
Traffic wise, yes. They generated a lot of traffic and a lot of people. After people would leave the emergency room, many times I was the first stop. In my business, all I need is one time. Just one time and I’ve got them. But the loyalty of the people on the west side is incredible. They’re the most loyal people in the world. Their parents have lived here, their grandparents have lived here and they’re just as loyal to you as can be. So I was located on the right side of town and had the traffic from the hospital and was able to get the new customers. I’m still doing very good with my existing customers but it’s primarily all refills now. We’re good. We’re not going anywhere. Not for a while anyway.
What’s some of the best advice anyone has ever given you?
My dad once said, “Don’t worry about your competition, worry about yourself. That will take care of your competition,” and that advice has really helped me throughout my career. Everyone said I should be worried about the big box stores and competing with them. That’s not the case. What they should worry about is me. Two things happen with those kinds of places. Invariably, they are slow getting their medications out, if they have them, and the service is not very good. When they come here and realize that their insurance pays the same, a light goes off. It’s simple. I give better service for the same price. I’ve never seen people as just customers or patients – they’re my friends.
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