60 Seconds with Nan Johnston

by Clay Neely - clay@newnan.com

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Nan Johnston, Owner and Creator, Southern Staging & Redesign


How did you get into the business of staging homes?

There has always been a market for model homes in new subdivisions and the existing homes were not as exciting. Of course, the design shows on HGTV, A&E, etc. were how the seed was planted and a friend of a friend mentioned that it was a business tool that agents in her area were using. I asked some of my real estate buddies for their input and decided to jump right into it. It’s taken me seven years to build a steady business and I’ve enjoyed every day of it – the only exception are the days after I’ve completed a vacant staging job and my body is aching!

What's the most rewarding aspect of your job?

When the seller arrives to see the end result of the job. They almost always say “you mean we could have been living like this all along?” That’s when I know I’ve hit the nail on the head. The second most rewarding aspect is when either the home seller or the Realtor inform me that the house has gone under contract within one day of going on the market for full asking price. That’s a win/win for all of us.

Who has had a significant impact on your life and why?

Absolutely without a doubt my parents. My father was a well known Realtor in Newnan and my mother was a builder in Coweta County for about 20 years. She started building when it truly was a man’s world. She would build a house and then start decorating it like a model home, but using whatever she could find. Not new furniture like model homes have, just everyday off the street furniture or items – then painted, re-covered or whatever we could do to make that item look good and have something for buyers to get excited about when they came to view the house. They both have retired however still enjoy hearing about what’s going on in the real estate industry.



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