60 Seconds With Jeff Morgan
by Clay Neely
What’s your favorite aspect of running your business?
I suppose it would be the hands-on attention I am able to give to people and their jewelry. I do my own jewelry repair and I’ve been doing it ever since I was 15 years old. When I turned 16, I went to a jewelry school in Selma, Alabama, for two weeks and it was the first time I had ever gone anywhere by myself. I’ve been working on jewelry all my life and we try to do it all right here.
What’s the best business advice someone has ever given you?
I would say, one time Mr. Crip Hammond told me “If you don’t make money off of your friends, you’re not going to make much money.” I try to make every single customer a friend. That’s how I like to approach my business.
Do you have your own personal business philosophy?
I like to be upfront and honest. I am not the kind of person who tells customers what they want to hear — I want to tell them the way it is. In the past I have even lost a few sales because I’ve told people the cold, hard truth; but that’s just my way. Honesty is always the best policy and I want people to know exactly what they’re getting. I don’t hide anything from them.