Big Deal for Small Business

Small Business Saturday is Nov. 30

According to Kyle Jackson, Georgia state director of the National Federation of Independent Business, shoppers can make a big difference in their local communities by supporting Small Business Saturday.

Small Business Saturday is the Saturday after Thanksgiving and Black Friday, the traditional start of the holiday shopping season. This year, Small Business Saturday falls on Nov. 30.

"If you want to make a difference this holiday season, shop local and shop small," Jackson said. NFIB/Georgia is the state's leading small-business association.

With five fewer shopping days between Thanksgiving and Christmas, many small-business owners say they'll be doing more to get shoppers into stores during the critical holiday season, according to a recent nationwide survey by NFIB and American Express.

According to the survey:

• 67 percent of small-business owners will offer discounts on specific items or general discounts on the day.

• 39 percent of small-business owners are planning to collaborate with other small businesses in a community event to promote Small Business Saturday

• 36 percent will offer coupons for future offers or discounts.

• 33 percent rely on social media most to promote Small Business Saturday to their customers; 18 percent say they will rely primarily on paid advertising • 32 percent are starting their holiday promotions earlier than last year

• 21percent are planning to increase the number of employees working on Small Business Saturday.

"Small and independent business owners are among the most generous supporters of civic groups, local charities, youth sports, schools and virtually every other form of community activity," Jackson said.

"Shopping small and shopping local — on Small Business Saturday and every other day of the year — is a great way for people to help their friends and neighbors and create jobs and opportunities in the places where they live," he said.

NFIB is asking its members to tell the organization what they're doing for Small Business Saturday. For a list, sorted by state, go to: .

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