Coweta in Focus

Recruiting quality employment, investments

by Hasco Craver

(Editor’s note: Coweta in Focus features views of several Newnan and Coweta community leaders. Today’s column is by Hasco Craver IV, Business Development director for the City of Newnan. He may be reached at .)

An essential objective of all economic development efforts is the recruitment of businesses and industries with a specific focus on targeted industry clusters.

Developing a superior business recruitment strategy that engages local, regional, statewide and national stakeholders and targets high-quality sustainable development that supports a diversified tax base is of paramount importance to the City of Newnan.

The City of Newnan has identified existing and emerging industries that represent growth opportunities, thereby capturing considerable private investment and future growth in higher paying jobs for area residents. The City of Newnan proactively pursues targeted industries in the following clusters: Healthcare Services, Technology, Tourism/Hospitality, Entrepreneurs and Small Businesses, Higher Education, Research and Development, Destination and Neighborhood Retail and Office/Professional.

Along with understanding the targeted industry clusters the City of Newnan actively engages, the Business Development Department performs a number of activities which are aimed at the successful recruitment of private investment and employment opportunities.

The City of Newnan has developed and manages a local lead development system that identifies prospects and actively engages them in a conversation about the community’s value proposition as a location for investment.

The City of Newnan assumes a leadership role in economic development associations that focus on the community’s targeted industry clusters.

The City of Newnan partners with property owners, business owners, brokers, local and state agencies and other key stakeholders to target the redevelopment of existing commercial corridors. In particular, the City of Newnan targets potential tenants and owners for investment opportunities along Temple Avenue, Greenville Street South and Bullsboro Drive.

The City of Newnan involves local leaders through educational seminars to “sell” the community to targeted industries and support business development activities in their respective occupational fields and spheres of influence.

The City of Newnan has developed and maintains a fluid property inventory, which identifies target properties as future development sites, redevelopment sites and underutilized parcels.

Each property is given a detailed description, including, but not limited to, ownership and leasing information, utility availability, proximity to successful investments, traffic count data, market potential and available incentives. An exhaustive and accurate property inventory is required to effectively market a community’s assets.

In supporting the tourism and hospitality industry, the City of Newnan collaborates with the Newnan Convention Center Authority, Coweta Convention and Visitors Bureau and Newnan-Coweta Chamber of Commerce to expand the tourism market and increase the visitor experience, length of stay and expenditures on goods and services.

As I hope the above-listed activities demonstrate, the City of Newnan, through the Business Development Department, is an active player in the recruitment of quality employment and investment opportunities.

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