60 Seconds With Donald Sprayberry

by Clay Neely

What is one of the most rewarding experiences you’ve had as a business owner?

Being third generation, its very rewarding to own a business — to me and my brother. We’ve been able to carry that on. We’ve watched other businesses come and go, as it’s hard to compete with big business now.

It’s very rewarding to look at some of the employees who have come through here, see where they started and learn where they wound up. You like to think that you played a little bit of a positive role in their lives. This is a family-oriented business and we hope our employees here feel like family.

What is the furthest you have ever shipped your product?

Let’s see...well, we shipped our food all the way to Vietnam during the war. We would can it and send it to the troops. I’d also say Japan. A Japanese executive was visiting the area once and loved the fried pies so much that we have had them shipped over there as well.

Is there a balance of tradition and progress in your business model?

One of the things that keeps us unique, is that people want to come back here and feel like nothing has changed. People often say “nothing ever changes at Sprayberry’s.”

However, if you went back over a period of 15 to 20 years, you would likely notice many changes — we just try to do them in such a slow way, people don’t recognize them. You have to keep up with certain aspects of the business though. One example would be computerizing the sales. In the past, we’d always used written checks, now we enter everything into the computer. People probably don’t really notice it all that much though.

Is there a single word that expresses the secret of longevity here?

I don’t think there’s a single word. I think you need two things: good employees and a good product. If the food isn’t good, people aren’t going to come — it doesn’t matter how nostalgic you make it. Having employees that are happy and like their job, that’s paramount.



More Business

Several retailers to close doors on Thanksgiving

For many consumers, Thanksgiving Day won’t be ending on the couch. According to a recent Accenture Holiday Shopping survey, 38 percent ... Read More


Business Briefs

Steakholders Midway opens Steakholders Midway has opened at 27 Jackson Street in downtown Newnan. It’s the second location of the Ph ... Read More


Business People

Duncan joins Stemberger and Cummins Attorney John Duncan has joined the law firm of Stemberger and Cummins, P.C. Duncan is currently preside ... Read More


Nursery owner uses old roots for new venture

If you ask Bob Lott what retirement is like, chances are he’ll probably laugh. Since opening Southern Roots nursery at the old A&W ... Read More


Downtown development benefits everyone

Cities across Georgia continue to operate in a hyper-competitive environment; the competition for investment opportunities has intensified a ... Read More

Business Briefs

Nickell Rental carrying new CAT mini excavators Nickell Rental of Newnan is one of the first owners of the new Cat E2 Series Mini Hydraulic ... Read More