Coweta in Focus

Creating an economically sustainable environment

by Hasco Craver

Editors note: This week marks the first installment of a new monthly column in The Newnan Times-Herald’s Sunday Business section. Coweta Development Authority President Greg Wright, President and CEO of the Newnan Coweta Chamber of Commerce Candace Boothby and Newnan Business Development Director Hasco Craver IV will be our contributing writers, along with other periodic guests — each focusing on their specific areas of expertise from a foward-looking, trend setting and 'what's on the horizon' angle.

The City of Newnan is a globally competitive community, connected to the modern economy, with access to economically sustainable opportunities for entrepreneurs of all types and sizes to locate and expand a business.

We operate in a hyper-competitive environment, not unlike private enterprise. The city competes with other communities for investment and occupational opportunities; the national economy and global economic trends create additional pressure. In an increasingly integrated and competitive market, all jurisdictions must work harder to cultivate sustained economic success.

Through the Newnan Business Development Department, the city has an opportunity to initiate an action strategy designed to mitigate existing challenges while simultaneously taking advantage of current and future opportunities. A successful business development strategy will incorporate and build upon current developments, while concurrently attending to future opportunities. In addition, this strategy must create a sense of collective responsibility among all stakeholder groups — public and private.

The Business Development Work Plan is the means by which the city will implement its roadmap for economic success with a focus on actions that have the greatest impact on the local economy in the short-term, while also building for long-term economic sustainability.

The plan recommends five overarching goals that support Newnan’s competitiveness for private investment in a rapidly changing market, followed by strategic initiatives that will provide an achievable framework for action. The concise plan is used to inform and motivate stakeholder groups and partners to better understand the complexities, relationships and benefits of successful economic development and take the necessary actions to advance the determined initiatives.

Over the next five months, I will be sharing the Business Development Department’s planned goals and the specific strategic objectives dedicated to actualizing each goal. I hope that the city’s commitment to an active business development strategy is welcomed and I invite your constructive feedback.

• Goal 1: Retain & Expand Existing Businesses.

• Goal 2: Recruit Quality Employment and Investment Opportunities.

• Goal 3: Catalyze Redevelopment of Existing Assets.

• Goal 4: Market Newnan’s Competitive Advantages.

• Goal 5: Improve Capacity of Business Development.



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