Amazon says it can ship items before customers order

by William M. Welch, USA TODAY

alt

Employees select and dispatch items in the huge Amazon warehouse in Peterborough, England, in this November 2013 photo. The online retailer has obtained a patent for "anticipatory shipping'' and says it has means to predict orders before they are placed. (Photo: Oli Scarff, Getty Images)


Online retail giant Amazon says it knows its customers so well it can start shipping even before orders are placed.

The Seattle-based company, which late last year said it wants to use drones to speed package delivery, gained a patent last month for what it calls "anticipatory shipping,'' the Wall Street Journal reports.

Amazon, the Journal reported, says it may box and ship products that it expects customers in a specific area will want, based on previous orders and other factors it gleans from its customers' shopping patterns, even before they place an online order.

Among those other factors: previous orders, product searches, wish lists, shopping cart contents, returns and other online shopping practices.

Amazon has worked to cut delivery times as a way of encouraging more orders and satisfying customers, such as by expanding its warehouse network and making some overnight and even same-day deliveries.

Amazon didn't estimate how much delivery time it expects to save, or whether it has already put its new system to work, the Journal reported.

"It appears Amazon is taking advantage of their copious data," Sucharita Mulpuru, a Forrester Research analyst, told the Journal. "Based on all the things they know about their customers they could predict demand based on a variety of factors."

To minimize the cost of unwanted returns, Amazon said it might consider giving customers discounts or even make the delivered item a gift.

"Delivering the package to the given customer as a promotional gift may be used to build goodwill," the patent said.



More Local

150 more to be tested

Newnan High student believed to have TB

A Newnan High School student may have tuberculosis, as a suspected case of the illness was confirmed Wednesday by District 4 Public Health. ... Read More


Rape Trial Continues

Sleep expert, wife testify

Sleep disorders – and whether a person can engage in sexual activity while sleepwalking – were the focus of testimony Wednesday ... Read More


Vigil raises awareness of domestic violence

On Tuesday, the second annual domestic candlelight vigil was held outside the historic courthouse in downtown Newnan. With more than 50 peop ... Read More


Bridge work to close lanes on I-85 North

One outside lane on Interstate 85 northbound at Posey Road has been closed for rehab work on the bridge across the Transco natural gas pipel ... Read More


The Cellar reopens on Jefferson Street

One of Newnan’s fine dining restaurants, The Cellar, re-opened Saturday after it moved to a more visible location downtown. In fact, o ... Read More

With restrictions, Jackson Street open

Traffic was being rerouted on Jackson Street around the University of West Georgia project in downtown Newnan earlier this week, but is now ... Read More