Sethna named Regents' Professor of Marketing

The University System Board of Regents has named Dr. Beheruz N. Sethna a Regents’ Professor of Marketing.

The honor will be effective on July 1. Sethna is completing his tenure as president of the University of West Georgia.

During his tenure as president, Sethna also served as a professor at the University of West Georgia.

The Board of Regents policy states “Regents’ Professorships may be granted by the Board of Regents to outstanding faculty members of the Georgia Institute of Technology, the University of Georgia, the Medical College of Georgia, Georgia State University, and, in special circumstances approved by the Board, other USG institutions.” 

Dr. Michael Horvath, provost and vice president for academic affairs at UWG, submitted the official letter of recommendation to the Regents.

“Dr. Sethna is an outstanding teacher whose students have earned awards and honors as students,” said Horvath. “They also have accomplished much in their adult lives. This award is a fitting tribute to a professor whose students have always been his first priority, even when he was serving at the University System of Georgia office. Dr. Sethna has been an inspiration to us all, and I am pleased to see him recognized as a Regents’ Professor.”

Sethna is the only university president in Georgia to teach an undergraduate course every year for the past 19 years. During this time, he received outstanding teaching evaluations and was elected honors professor of the year in 1999.

At national competitions, Sethna was recognized for instructional innovation seven times by the Decision Sciences Institute. No other person who has been recognized more than three times. 

Throughout his career, Sethna has published a book and 69 papers, about 30 of which have occurred during his presidency. He personally obtained external funding from a variety of organizations including the U.S. Department of Energy, IBM and AT&T.

While president, Sethna was invited to speak at more than 100 local, national and international events.

Three student teams from his class have won first place nationally for undergraduate research.

In addition to Horvath, four other UWG faculty members recommended Sethna for this distinguished honor including Dr. Faye McIntyre, dean of the Richards College of Business; Dr. Satyanarayana Swamy-Mruthini, associate dean of the College of Science and Mathematics; Dr. Robert Morris, professor of secondary education; and Dr. Jon Anderson, deputy provost for academic affairs.

“I am deeply humbled and honored at this recognition,” Sethna said.

Sethna will retire from his presidency on June 30 but will continue to remain on the university’s faculty.




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