Nissan dealership holds grand opening
by Wes Mayer
Newnan’s first Nissan car dealership held its grand opening June 14, and hundreds of Cowetans came out to see all the dealership’s new vehicles and features.
The dealership building is 39,000 square feet and has two floors, said Lane Crider, Nissan of Newnan’s general manager. The first floor consists of the showroom and sale department; waiting areas for people getting their vehicle serviced; a cafe with free coffee, pastries and snacks; a play area for children; and even a small movie theater. The theater contains nine reclinable leather seats, a 110-inch screen, and more than 300 movies to choose from for people to watch while waiting for their car.
The dealership also has its own Allstate agent on duty most of the time, Crider said.
In the cafe area, the dealership also set up an iPad bar with three iPads people can use for work or just to play around with while their vehicle is being serviced. The iPad bar is set up in front of a large window, the “fishbowl,” Crider named it, which looks out into the service area.
“With most dealerships, you drop your car off, and you don’t get to see your baby again,” Crider said.
But at the Nissan dealership, car owners are able to see their vehicle being serviced through the window.
The technicians themselves are also better taken care of. The service area is completely air conditioned and also contains a giant fan for air circulation. Each technician is equipped with the same set of tools and toolboxes provided by the dealership, and the individual work areas also have safety features, such as a green laser to help center the car and prevent the vehicles from being damaged.
Another feature of the dealership is the indoor orientation room, where new car owners get to learn about their vehicle’s features out of the heat or cold outside. The room also has its own stereo system, and the volume can be cranked up for a more party atmosphere, or turned down to help focus on the sometimes complicated technology, Crider said.
For the electric vehicles, like the Nissan Leaf, the orientation room also has its own charging station, and there are three charging stations in the parking lot – one capable of fully charging the Leaf in 30 minutes. The Leaf is an entirely electric car, which means it needs no oil changes, has no emissions and is 100 percent torque, Crider said.
The upstairs area is for the many employees of the dealership, and consists of the meeting room, break room and cubicles for the Internet sales representatives. There are 42 cubicles for the Internet sales team, Crider said, and shopping for vehicles online is becoming much more popular.
The grand opening was held all day, and the dealership hosted free food from food trucks and vendors, had a few outdoor activities like a remote-controlled car race track and also brought over a 1950s ice cream truck serving TCBY frozen yogurt. Of course, the many visitors got to tour the dealership and test drive the vehicles.