60 Seconds with Valerie Whittington
by Clay Neely - firstname.lastname@example.org
In your opinion, what is that extra 'something' that your business provides that others might not?
Everyone that works here knows that we don't just sell flowers, we sell emotions. We are artists. Everything we create is an expression of an emotion. "I love you," "I'm sorry," "With deepest sympathy," "Thank you." It is an awesome responsibility we have to provide comfort at a funeral and precious memories at a wedding. We take honor, respect, and great care to do this each and every day, making each creation unique. We study all of the latest innovations and current trends and our services are highly individualized. We never send out the same thing twice. It is very important to us that the client and the recipient are extremely pleased.
What has been one of the biggest challenges you've faced as a business owner so far?
I think our biggest challenge is the preconceptions of what we do. We are not cookie cutter and we are not grocery store. We only purchase the finest quality flowers. We use the most advanced techniques in processing and our cooler is the top of the line in the floral industry. How this relates is with very long lasting and beautiful arrangements. Once people receive our flowers and understand the artwork and quality that goes into it we have a customer for life. We will work late into night quite often because life takes unexpected turns and we are depended on at the last minute. We are fortunate to have a team that cares for and supports each other, which helps us all to be the best we can be. This translates to a very successful shop and very satisfied clientele.
Do you feel that you have been able to blend your own passions with the shop?
We’re unique in many ways. Besides flowers and plants, we sell garden art. I have a full studio for pottery and glass – stained and fused. Our walls are lined with forest wallpaper and covered with tree mask. Our garden walk is full of metal sculptures from local artists and bonsai which we tend with loving care. In the summertime we have classes for stained glass as well. We love to teach and we love to share. To quote Pablo Picasso, “Art washes away from the Soul the dust of everyday life."