60 Seconds with Tracey Jenkins and Cindy Ludwig

by By Clay Neely - clay@newnan.com

alt

Photo by Clay Neely

Tracey Jenkins and Cindy Ludwig, Owners, Branch & Vine 


What was the idea behind opening an olive oil and balsamic vinegar tasting bar in Newnan?

Tracey: Ashley Park seemed like the best starting place and we felt that Newnan could use a little something special. We really like the shopping center here and feel that it’s been a good decision.

Cindy: We both love cooking products and cooking, so that’s a shared interest. We both wound up at cooking show together where we came across a vendor from Indiana and came home with lots of cooking products. We started talking about how wonderful it would be to start something like this here since there was no local place to purchase fresh olive oil and balsamic vinegar.

Were you surprised with the response? You’ve been open for two years now.

Tracey: Not really because once you taste the difference, the product sells itself. Initially, we started doing some research and discovered that the oil you buy in a grocery store isn’t exactly what you think you’re getting. Once we realized the difference, we believed that other people would notice as well and it’s proven true. When they start educating themselves on the difference, 70 percent of the stuff in the grocery stores is either old, not pure or has been refined. When people sample our inventory, they can immediately taste the difference. From scrambled eggs to ice cream.

What are your goals for the future?

Tracey: Maybe somewhere down the road we’d love to open another store, but one we both work other jobs right now.

Cindy: Our goal is to make this our primary job. We’ve been blessed with great staff so if we’re not here, they treat it like their own.



More Business

Business People

Powers named Contractor of the Year Elaine Powers of Powers Heating & Air of Peachtree City was recently named 2015 Contractor of the Y ... Read More


No man is an island

“No man is an Island” wrote John Donne and yet too many firms – in particular those of an engineering persuasion and equa ... Read More


Smallman

Set your prices based on your customers perception of value

Your customers are unlikely to know neither your products cost base nor your profitability. Thus you should not restrict your mark up&rsquo ... Read More


Business Briefs

Harbor Freight Tools opens Harbor Freight has opened in Newnan, at 1485 Hwy. 34 East, in the White Oak Shopping Center. The retailer offers ... Read More


Church hosting ‘Kmart Day’ for employees

Losing a job is rarely easy and for those who have spent decades at one company, the change can be even scarier. The Reverend K.G. Bailey i ... Read More

Poriferous announces Newnan-based implant manufacturing

Last week, Poriferous, LLC announced that their porous polyethylene craniofacial implants are once again manufactured in Newnan. The implant ... Read More