60 Seconds With Hutch Murphey
by Clay Neely
What are some of the biggest changes you’ve seen in your industry throughout your career?
Probably the Internet and not for the better. When you have a variety of flowers being delivered to our store twice a day, it’s hard to keep a website updated. What’s killing local florists are companies that advertise as local but are actually located in Wisconsin or Missouri. You get online and you think you’re dealing with local people but when you have a problem with the order, it’s almost impossible to resolve or get through to anyone. With Valentines Day and Mother’s Day coming up, the biggest thing I can implore is for people to use their real local florist. If there isn’t a physical address, be wary.
Do you have your own philosophy?
You just have to treat folks right — our town is too small to do otherwise. Customer service is everything since you can buy flowers almost anywhere. It’s a very time sensitive industry. Weddings, birthdays and funerals don’t wait. You’re dealing with people in an emotional state so you can’t drop the ball. Accountability is something we pride ourselves on.
Is there anything you learned along the way that you wish you could have known earlier?
Since I worked with my father before I bought the business from him, I learned what to expect. You work holidays and Sundays so when you get ready to do the flower business, you have to be ready at all times. To be a successful florist, or any business, you have to be there when your customers need you.